In June 2026, the 12th Veterinary Drug Exhibition was held at Hefei Binhu International Convention and Exhibition Center, showcasing the latest achievements and industry trends across the veterinary pharmaceutical chain. Against the backdrop of advancing antibiotic reduction policies, the exhibition reflected not merely product updates but a fundamental shift in the industry growth logic.
Antibiotic reduction is not a brake on the veterinary pharmaceutical industry - it is a gear shift.
1. From Treatment to Prevention: The Value Chain Is Moving Forward
Antibiotic reduction is driving a shift from reactive treatment to proactive prevention. For pet healthcare, prevention means earlier identification of health abnormalities, transforming urgent visits into ongoing health management.
2. From Empirical to Precision Medication: Back to Evidence
Antibiotic reduction does not mean eliminating medication - it opposes blind, repetitive, and unsubstantiated use. Precision medication requires objective diagnostic results and standardized treatment protocols.
3. Cross-Industry Integration: Reshaping Industry Boundaries
Future competition will be between systemic capabilities, not individual products. Those who can connect detection, diagnosis, medication, care, follow-up, and archiving will gain stronger influence in the new industry cycle.
4. From Sales-Oriented to Health-Oriented
Growth will come from professional health management, precise medication guidance, and trustworthy service systems - driving companies from product suppliers to health solution providers.
5. Begin Petcare: AI Value Is in Assistance, Not Replacement
Begin Petcare sees the animal health industry moving from experience-driven to data-driven and AI-assisted models. The value of AI diagnosis assistance tools lies in helping veterinarians with information organizing, medical record generation, and diagnostic analysis.
Conclusion: Toward Rational Growth
The 12th Veterinary Drug Exhibition revealed a clear trajectory: from treatment to prevention, from experience to evidence, from single products to systems, from sales to health management.
Begin Petcare will continue contributing AI-powered solutions to this transformation.
